The broadcasting ceremony of China's first TV Confucius Institute was held in Taiyuan, Shanxi Province, on the morning of December 17, 2008, and on the December 18 it began to broadcast in America.
Yellow River TV Confucius Institute is established by the State Administration of Radio, Film and Television and the Headquarters of Confucius Institute and hosted by the China Yellow River Television.
This program is broadcasted in more than 400 universities along with 7,000 secondary schools and through over 50 cities in the cable television in United States, the number of its audience reaches about 15 million people. TV Confucius Institute has the advantages of vividness, easy to popularize, spread rapidly and timely, which can fast promote the Chinese language learning and Chinese culture to the world.
During the pilot, the Yellow River TV Confucius Institute launches three programs: Chinese classroom, Chinese Auxiliary Learning and Chinese Bridge which include the sections of "The Magic Classroom", "Baby Learning Chinese ", "China Story", "China News".
In addition, from December 18, 2008, the Yellow River TV Confucius Institute broadcasts two-hour Chinese teaching programs through the United States Scola Satellite Educational Television Network, the initial programs are "Panda Teacher Teaches Pinyin" "365 Sentences of Chinese" "Across China" "Chinese snack street ".
According to the plan, the Confucius Institute will establish more Chinese Teaching TV channels which will Popularize and promote Chinese.